Area Communities Participating in 'goPINK' Project

By Patch Editor Cassandra Day.

The fourth annual goPINK fundraiser will be held during the month of October, in honor of Breast Cancer Awareness Month, to raise funds for the Middlesex Hospital Comprehensive Breast Center.

Throughout the month, individuals can receive pink hair extensions and purchase t-shirts for $20 each from local hair salons.

For the first time this year, a number of other non-salon partners have come on board to help support goPINK. Twelve salons and 15 other businesses are participating this year.

Georgi Marino and Ellie Gagnon, owners of EG Salon in Middletown, established this annual fundraiser in 2010. Since that time, the event has raised more than $36,000 to benefit the Comprehensive Breast Center.

“We are extremely grateful for the overwhelming support the goPINK fundraiser provides to women in our community,” says Connie Branyan, Director of the Middlesex Hospital Cancer Center and Oncology Services. “The dedicated efforts of everyone involved make a real difference for our patients."

The Middlesex Hospital Comprehensive Breast Center is fully accredited — only the third hospital in Connecticut to receive this national designation. The Center provides a multidisciplinary, team-based, technologically advanced approach to care. The program provides clinical, diagnostic and support to patients before, during or after their services or treatment.

Southington residents are encouraged to join Meriden, Cheshire or other area businesses for events and donations. To see the complete list, click here.

For more details about goPINK throughout October, go to www.middlesexhospital.org/gopink or www.gopinkproject.com.

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